Whether you were born with a great head of hair or unruly locks you can’t seem to tame, a little bit of styling product can go a long way in helping you elevate your signature hairstyle. American Crew is our go-to brand to style men’s hair whether you’re going for a clean-cut look or effortless bedhead. American Crew styling products can range from glossy pomades to matte clay. However, our most popular product falls somewhere in the middle. The American Crew Defining Paste is a matte wax product that offers medium hold while still leaving the hair soft.
The Formulation
Beeswax
Unlike pomades or styling gel, the American Crew Defining Paste has a wax like consistency. It contains beeswax which gives the hair a natural pliable hold, added texture, and increased definition. The beeswax also leaves a low shine or matte finish so that the hair looks natural.
Lanolin
The paste contains a rich emollient called lanolin to keep the hair feeling soft and conditioned.
Glycerin
The final star ingredient is glycerin, which gives the hair a thicker and fuller appearance. Finish it off with a sophisticated fragrance so that your hair not only looks good but smells incredible.
How to Use the American Crew Defining Paste
Prep
The American Crew Defining Paste can be used on all hair lengths. Use the paste on damp or dry hair, not wet. Use a hair dryer for faster drying and more body. You’ll only need a small amount; about a dime size will do to get the effect you want.
Work It In
Emulsify the paste into the palm of your hands by rubbing your hands together. This will help distribute it evenly into the hair and prevent you from using too much product. Remember, less is more! Work the product into the hair by gently shuffling the hands over the hair, then brush the hair with your hands from roots to ends. For medium hair lengths or longer, hair brushes also work if you prefer.
Style
Once the product is evenly distributed, use your fingers to style your hair and add texture. Voila! Styled hair in less than a minute.
At Studio One Salon we’ve searched high and low for the best hair products for men that are effortless, easy to use, and create beautiful results. American Crew is sophisticated and low-maintenance. You can shop American Crew products in our salon in Hockessin, DE or through our online shop.
Kristin Baiocco
Kristin Baiocco is the creative behind Studio One Salon in Hockessin, DE. Kristin has been a hairstylist for over 15 years and founded Studio One in 2022 to create a space for stylists and guests that was more creative and inspiring than the average salon. Her love for people and this industry really drive home why she set this goal in the first place: To create, every day.
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